Hi, I'm Muhammad Fahis — I drive data-led growth for premium brands.
Certified digital marketing professional with 5+ years across the UAE & KSA. I build full-funnel performance strategies on Meta, Google, Snapchat & TikTok — engineered for measurable ROI, qualified leads, and scalable e-commerce growth.
Performance-first marketer building ROI-driven growth engines.
I'm a Certified Digital Marketing Professional with over 5 years of experience, primarily across the Middle East — especially the UAE. I specialise in performance marketing and ROI-driven lead generation for premium service brands.
I bring strong expertise in building data-driven, multi-channel strategies with advanced conversion tracking across Meta, Google, Snapchat, and website analytics — enabling accurate attribution and continuous campaign optimisation. My experience managing high-value customer acquisition campaigns positions me well to drive qualified lead growth and measurable results in competitive, high-ticket industries.
Where I create measurable impact.
End-to-end performance marketing services tailored to premium service brands, e-commerce stores, and high-ticket industries.
360° Performance Marketing
End-to-end campaigns across paid ads, social, email, SEO, and web — monitored in real time using data-driven insights to maximise ROI and conversions.
Paid Advertising & Lead Gen
Precision-targeted campaigns on Meta, Google Ads, TikTok, and Snapchat — built to generate qualified leads at cost-effective acquisition rates.
Shopify E-commerce Scaling
Shopify store growth, product page optimisation, and conversion-focused funnel design that turn traffic into repeat, high-LTV customers.
Website & Conversion Optimisation
Landing page builds, funnel improvements, and continuous A/B testing — engineered to lift lead-to-conversion rates across every touchpoint.
Social Media & Brand Building
Audience-centric content strategies across Instagram, TikTok, Facebook, Snapchat, and YouTube to grow engagement, followers, and brand trust.
Email Marketing & Retargeting
Automated email flows and retargeting campaigns built to nurture leads, improve retention, and drive repeat conversions through smart segmentation.
SEO & Organic Growth
On-page & off-page SEO, keyword research, content strategy, and link-building to compound rankings, organic traffic, and long-term visibility.
Analytics & Reporting
GA4, GTM, Meta Business Suite tracking, KPI dashboards, and actionable reports that turn data into strategic, decision-ready insights.
Brand & Growth Strategy
Performance-focused strategies aligned with business goals — built on market research, audience insights, and scalable growth opportunities.
Key achievements.
Real campaign results across healthcare, cosmetics, gaming, e-commerce, and interior design.
40% Lower Marketing Spend — Same Revenue
Restructured campaigns and conversion-focused optimisation across multi-specialty clinics — reduced marketing spend by 40% while maintaining the same revenue performance through smarter targeting and funnel rebuilds.
Care Group Holdings · ClinicsSales Scaled from 55K to 130K
Played a pivotal role in implementing targeted, conversion-led strategies that accelerated e-commerce sales from 55K to 130K for Derma Health — a major revenue milestone driven by paid social and Shopify funnel optimisation.
Derma Health · E-CommerceSnapchat Audience Strategy via GTM
Spearheaded the development of a custom audience strategy using Google Tag Manager for Snapchat ads — driving robust performance, sharper attribution, and stronger ROAS for Derma Health campaigns.
Snapchat Ads · TrackingYouTube Subscribers Doubled: 5K → 10K
Spearheaded strategic content optimisation that doubled the subscriber base from 5,000 to 10,000 for Dhooh Alabayth Technologies — driven by audience-led content strategy and consistent posting cadence.
YouTube · ContentCompliant Landing Page for Gambling Ads (India)
Built a legally certified landing page for gambling-vertical advertising in India — enabling smooth campaign execution, ad approvals, and stable performance for Dhooh Alabayth Technologies.
Compliance · Landing PageNew Clinic Launches — Stable Patient Flow
Supported the launch of new dermatology departments in two clinics and a new clinic opening in Dubai — delivering early-stage patient stability, brand awareness, and consistent booking volume from day one.
Healthcare · LaunchA 5-year journey in performance marketing.
From WordPress & SEO foundations to leading high-budget performance teams across the GCC.
- Manage performance marketing across Meta, Google, Snapchat & TikTok for 5 multi-specialty clinics — driving consistent patient acquisition and high ROI.
- Oversee a monthly advertising budget of AED 200K+ while optimising spend efficiency and lead-to-booking performance.
- Built and implemented full conversion tracking systems across platforms and clinic websites to monitor the patient journey from lead to treatment.
- Coordinate closely with reception & sales teams to improve lead follow-up, booking rates, and end-to-end conversion outcomes.
- Acquired new target audiences through advanced segmentation, retargeting, and localised UAE campaign strategies.
- Supported the launch of new dermatology departments and a new clinic opening in Dubai with stable early-stage patient flow.
- Managed ad campaigns on Snapchat, TikTok, Meta, and Google — achieving high ROAS across the GCC market.
- Handled content management for three brands across TikTok, Facebook, Instagram, Snapchat, and YouTube.
- Planned content strategies for both conversion and awareness-based advertising stages.
- Managed Shopify e-commerce platforms and company websites, driving the 55K → 130K sales milestone.
- Executed email marketing campaigns with optimised customer flows and audience retargeting.
- Led influencer marketing campaigns, UGC initiatives, and external affiliate marketing partnerships.
- Built & maintained WordPress websites with seamless functionality and clean UX.
- Created SEO reports and ran on-page / off-page SEO with link-building strategies to improve online authority.
- Successfully managed Google Ads and social media ad campaigns to drive traffic and conversions.
- Wrote and edited social media and email campaigns alongside the marketing team.
- Conducted keyword research and content optimisation for better search visibility.
- Managed and monitored PPC campaigns, optimising for ROAS and lead generation.
- Designed and optimised paid advertising campaigns on Google Ads for Windowdrapes Interiors (UAE).
- Revamped social media presence, implemented content calendars, and managed community engagement for Enhash Events & Claytone Interiors (India).
- Ran lead generation campaigns delivering qualified, ready-to-convert prospects across both brands.
Industries I've grown.
Cross-vertical experience helps me adapt strategy to the audience, not the other way around.
Healthcare
Multi-specialty clinics, dermatology, patient acquisition.
Cosmetics & Beauty
Skincare, derma brands, premium beauty e-commerce.
Gaming
Compliance-led campaigns, regional growth strategies.
Interior Design
Lead generation, B2C funnels, premium service brands.
Fashion
D2C launches, influencer-led drops, content commerce.
Media & BPO
Brand building, performance content, B2B lead gen.
E-Commerce
Shopify scaling, ROAS optimisation, retention loops.
Wholesale & B2C
Multi-channel pipelines, performance & brand mix.
The marketing stack.
Foundations & credentials.
Bachelor's Degree in Business Administration
Diploma in Digital Marketing
Fundamentals of Digital Marketing
Advanced Excel Certification
Let's build something that converts.
Currently open to senior performance marketing & digital marketing manager roles across UAE & KSA — and to high-ticket consulting projects.
Email Me →